Volkswagen is making a major push for automotive electrification, with many electric vehicles planned for the upcoming years. To emphasize its lofty EV goals and to help educate the public on the future of electric mobility, Volkswagen collaborated with the Petersen Automotive Museum in Los Angeles for a “Building an Electric Future” exhibit.
Features of Volkswagen “Building an Electric Future” Exhibit
The Volkswagen “Building an Electric Future” exhibit, which opens to the public on November 20, features five rooms that showcase how Volkswagen’s modular electric drive matrix, or MEB platform, was engineered, the variety of models that will be built, the uniquely flexible nature of the platform, and how the vehicles will be assembled.
Through the incorporation of interactive features in each room, visitors will have a variety of engaging ways to visualize new challenges faced by modern automakers and explore what driving will look like in the future. The final room of the exhibit will give visitors an inside look at an ID. concept vehicle and focus on the interior and technology features. Supporting video assets will highlight how this vehicle will augment the future driving experience.
Unveiling of a Volkswagen ID Concept Vehicle
At a private event on November 19 (prior to the public opening on November 20), Volkswagen will unveil a new ID concept vehicle at the Petersen Automotive Museum. In total, there will be four ID concept vehicles at the “Building an Electric Future” exhibit, which will be highlighted through both physical and virtual interactive experiences. Visitors will be able to immerse themselves in the assembly process and see the car take shape around them through virtual reality —and then have the opportunity to physically explore the finished vehicle.